Book your place now.
For more info, have a gander at the info below, or drop me a line to book a call.
We don’t need telling how much our worlds have changed this year…
… but how many of us have changed our brand, marketing and social media strategies to chime in this new world?
Hi I’m Justine, a social entrepreneur and brand consultant.
I help organisations take stock and get niche about their tribes.
And I mean, really niche.
And here’s why. The most common reason why my clients come to me for help is they are struggling to FOCUS and are wasting their time, energy and hard-earned money on the wrong marketing activity with the wrong people. And if there’s one thing a South Yorkshire lass hates, it’s wasting money.
In my 26 years of working as a brand and content consultant for some of the most complex organisations in the world from BP to M&S, I’ve come across the same three mistakes time and time again.
Join this free workshop for Sheffield social enterprises and independent businesses to save yourself the pain, tedium, anxiety and expense of making those three mistakes, so you can bounce back in a more targeted and strategic way, and spend any recovery funding in the smartest way possible.
Is this workshop for me?
Hand on heart, after the madness of this year, can you and/or your marketing team confidently say…
Specifically, who are the most critical stakeholders we need to be communicating with right now?
Where are they (online and offline) and how to best reach them?
How do they want to be communicated with? What platforms? What media? What content?
What’s most important to them right now?
And what kind of messages are most likely to chime with them in this new world?
If the answer to any of the above is, erm, ‘kind of’ or, ‘not sure’ or, most fatally of all: “But EVERYONE cares about what we do!”
…then you need this workshop in your life.
Oh yes, and it’s free.
Did I mention that?
A bit about me
26 years working in brand, marketing and copywriting for some of the most complex organisations in the world, from BP to M&S.
Now founder of the Academy for Dangerous Dreamers.
A passion for supporting social enterprise, local independents and sound people with shared values.
Ran my own social enterprise ‘Silent Cities’ for seven years.
University of Sheffield’s first Social Entrepreneur in Residence.
Fellow of the School of Social Entrepreneurs and have subsequently provided many brand workshops for their students.
Set up and run several Start up and Accelerator incubators.
Awards include: 2019 Winner of The Sheffield Star’s Award for Creativity for ‘outstanding contribution to creativity in Sheffield and beyond’; winner of the BP Lord John Brown award for Innovation; featured in the most prestigious design award annual D&AD for copywriting for John Smedley; winner of Campaign of the Year in the National Housing Awards for a campaign that helped secure 6 million to combat isolation and loneliness in Sheffield.
“Justine’s thinking is inspirational, and she brings it all to life with examples from her own practice and how to apply the tools. She really gets you thinking and gives you a quick ‘in’.”
“Justine helped me structure my thinking and my planning. Her method helps you be precise and targeted and stops you from being scattergun. ”
While you’re here…
A special offer for SSEN members.
The Online Academy for Dangerous Dreamers (social enterprise edition)
During the Covid crisis, so many of us pivoted quickly to survive.
You might have come up with new ways of delivery, maybe creating an online offer.
You might have reached out to new markets, new tribes, new beneficiaries, new stakeholders, new ways of working.
Now’s the time to take stock and look at what your message needs to be going forward - which tribes to target and how best to get to them with messages that will chime.
A new way of working demands a new way of marketing.
My Academy will help you re-focus and come up with a HIGHLY TARGETED marketing and content strategy to get to the tribes you actually WANT and NEED to reach. Now is the time to take stock (or at least renew your wedding vows) with your brand purpose.
We’re about to open the doors for applications for Academy 3, with a special offer for paid members of SSEN.
Join the workshop to find out more.
Sheffield Social Enterprise Network (SSEN) aims to improve the social impact of social enterprise for entrepreneurs and local businesses. they have a range of exciting offers coming up which are only exclusive to ssen members.
You can find out more about becoming a member here or email Jodie Marshall <jodie@ssen.org.uk>
Ali - Academy cohort 1, Director of Viewpoint CIC
Alistair is Managing Director of Viewpoint CIC a wonderful social enterprise based in Sheffield, Leeds and Doncaster. We’d already worked together on his ‘why’ and ‘who’ and had created a new brand and website, but he joined the Academy to create a strategy (and confidence/motivation) with his social media plan - that closely aligned his ‘why’ with his ‘who’. During the Academy we created a ‘quiet strategy’ and ‘content manifesto’ - a clear guide for the type of content that he felt (more) comfortable creating. Since the Academy, we have been working together 1-2-1 one day a month to keep his social media content moving.
“I now have a clear purpose, know who I need to target and how I reach them.”